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Marketing Research

Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deduced from common knowledge.

Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions.

The Ame Marketing and Logistics Research and Sales Effectiveness practice focuses on delivering targeted marketing insights and market development strategies delivered through a range of practical tactics and activities.

The outcomes of our marketing research and strategy engagements are focused plans which add real value through improved positioning, customer understanding and ultimately revenue growth and strong bottom line improvement.

The Marketing, Research and Sales Effectiveness practice delivers a range of services to its clients including:

- Marketing and growth strategy

- Targeted market research and customer insight

- Branding and positioning

- Product development

- Pricing strategy

- Distribution strategy

- Promotional strategy

- Sales force effectiveness and performance improvement